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The {RE}Think Knowledge
System Trifecta
First, our "crystal clear" knowledge systems break down the complex and intimidating prospect of real estate transactions into the essential need-to-knows.
Second, {RE}Think Real Estate solutions elevate "how-to" to the next dimension by teaching savvy women what to expect before, during and after their transactions.
Third, every {RE}Think Real Estate tool includes mindset management tools, which minimize fear and chaos, while injecting ease and control.
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What Is {RE}Think Real Estate?
Real-estate expert Tara-Nicholle Nelson formed {RE}Think Real Estate in 2006 to feed the informational and inspirational cravings women have when it comes to real estate matters.
{RE}Think Real Estate is a content company that innovates and delivers multimedia knowledge and mindset solutions for women seeking to enhance their lifestyles through property ownership. We are the global resource for savvy women who want the obstacle-crushing information and inspiration necessary to turn their visions of realty into reality.
Our raison d'être is to inspire savvy women to{re}think the widely-held misconceptions that real estate matters must be tedious, stressful or impossible. We aim to {re}invent the way women experience real estate transactions and engage with real estate throughout their lives.
The {RE} Think Real Estate books, web tools, events, and other products are all based on real-life experience with women homebuyers, homeowners and investors. The foundation of our knowledge systems is our extensive, neuropsychological research into how women think about, shop for and buy property. Our hope is to create a community and a culture of women who live boldly and joyously - in control of their lives, their finances and their properties.
Real estate transactions are no longer dry, boring and painful!
From buying, selling, investing in, or remodeling their first, second or umpteenth property, {RE}Think Real Estate provides fear-exploding, action-inspiring, educational resources to chauffeur savvy women through a lifetime's worth of real estate experiences.
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Did you know?
Women make or direct 91% of homebuying decisions.
Source: Martha Barletta, Author, Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment (Kaplan Business, 2002).
85% of women have been, are currently, or expect to be solely responsible for maintaining a home.
Source: Nationwide poll of female homeowners, conducted by the research firm of Mathew Greenwald & Associates, commissioned by Sears
Single women purchase 1 of every 5 homes sold - about 1.5 million homes a year, and twice as many as single men buy.
Source: National Association of Realtors®
Single women are the second largest group of home buyers and the fastest growing home buying demographic, climbing from 13.9 million to 17.5 million between 1994 and 2002.
Source: National Association of Realtors®
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3 out of 5 women would rather receive an hour of advice from Bob Vila than from Dr. Phil.
Source: Nationwide poll of female homeowners, conducted by the research firm of Mathew Greenwald & Associates, commissioned by Sears.
41% of women surveyed said "I do not have the time and energy needed to manage my investments because of commitments like home and work."
Source: Charles Schwab survey, December 2003
Most working women contribute half or more of their household's income.
Source: AFL-CIO
7 in 10 women do research before making big purchases.
Source: Ketchum Public Relations and Marketing Communications, 2006
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Their home is the primary asset of most women homeowners: 41% of women said the equity in their home is worth more than all their other financial assets combined, and another 30% thought it might be.
Source: Nationwide poll of female homeowners, conducted by the research firm of Mathew Greenwald & Associates, commissioned by Sears
More women than ever are getting an advanced education, entering the workforce, marrying later in life or staying single, and enjoying increased earning power.
Source: Ketchum Public Relations and Marketing Communications, 2006
Women live longer, earn less, and work fewer years toward Social Security and pension benefits. As such, women need to save more and invest more aggressively to build retirement assets than men.
Source: AXA Advisors LLC, September 2005
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