what we do
REThink Real Estate is a lifestyle design resource for smart women seeking education, inspiration and connection around their homebuying, -selling, and all the decisions involved in being a wise steward of homes they already own (“Smart Ownership”). RTRE content is all custom tailored to feed the unique informational cravings of women:
In addition to hundreds of constantly updated articles and discussions, visitors to REThinkRealEstate.com can access the following:
- AskTara/FAQ Friday. REThinkers submit their personal, pressing real estate questions, and Tara answers them in the monthly, FREE FAQ Friday webinars, or in her nationally syndicated columns. REThinkRealEstate.com visitors can also replay past sessions on demand from the FAQ Friday Archives.
- Realtor® Referrals. Finding an agent who *gets* it is one of the biggest challenges smart women real estate consumers face. At REThinkRealEstate.com, women (and men!) can submit a few details about their buying or selling plans and Tara’s team will hand-pick an agent to fit. No cost to consumers.
- Prosperity Projects. Tara provides the logistics and tools for community members to go from rethink to action, with monthly group projects. Also FREE.
- Books. Visitors can peruse Tara’s books, weekly book reviews and recommendations, and even find out what Tara is reading right now – and then buy their picks from Amazon, directly from REThinkRealEstate.com.
- Smart Buyer/Seller Advisories and Decision-Making Guides. From the real estate questions submitted by REThinkers via Ask Tara and FAQ Fridays, we have selected the most frequently asked questions and dilemmas and fleshed out Tara’s answers into drilled-down, in-depth Advisories and Decision-Making Guides on current topics like “Simple Steps to a Smart Decision: ‘How Much to Offer’” and “Smart Buyer Advisory: Short Sale GPS.” These Advisories and Guides are packed with support materials, like checklists, worksheets, sample contracts and addenda, and the like.
- e-Courses. The REThink Real Estate e-Courses are collections of best articles, links, tools and resources for REThinkers seeking step-by-step guidance on one of several topics, like Simple Steps to Smart Homebuying.
- REThink REPorts. These FREE, 1-3 page reports are power-packed bites of Tara’s Tips and Insider Secrets on detailed topics like The Top 5 Self-Defeating Behaviors of Homebuyers and The 10 Favorite Websites of Real Estate Insiders.
Beyond REThinkRealEstate.com, we execute our mission via
our books, Women’s Real Estate & Lifestyle Design Designation and Business-to-Business Content and Consulting Services.
Women’s Real Estate & Lifestyle Design Designation. This certification program for real estate, mortgage, design and financial industry professionals empowers them to attract and serve the smart women demographic, and fosters the conversion of designees’ business model from a sales-focused model into a trusted advisory service for women undertaking holistic lifestyle design through real estate.
B2B Content & Consulting Services. The most vivid example of our current B2B content partnerships is the Drama-Free Real Estate series at FrontDoor.com/DramaFree. Tara also creates:
- real estate agent training programs,
- customized B2B content (print and web articles, courses and webinars), and
- product development consulting – specifically for products with a woman real estate consumer or real estate agent target demographic.
- media + speaking – Tara also speaks and does spokesperson/media representation for products and services she strongly believes can help smart women design their lifestyles, practice prosperity and make smart real estate decisions.