company background

Real estate broker, attorney and author Tara-Nicholle Nelson started REThink Real Estate and its parent company, Prosperity Way Knowledge Systems LLC in 2006, with the mission of transforming the way smart women experience real estate matters.

Tara was a practicing real estate broker and had noticed common fears, anxieties and “freak-out points” among her women clients, both married and single, that Tara observed were impairing these women’s real estate decisions. Drawing on her psychology, legal and real estate expertise, Tara created a pre-transaction educational process that totally transformed her clients’ transactions – shattering their fears and empowering them to harness the transaction as a tool for personal evolution.

At the demand of her clients, Tara turned her proprietary process and Knowledge System Trifecta (how to + what to expect + mindset management) into a local seminar and, eventually, into a book: The Savvy Woman’s Homebuying Handbook: 150 Insider Secrets, Decision-Making Guides and Online Resources – plus the ONE Action Plan You Need (Prosperity Way Press, 2007).

Then, HGTV called. Attracted by the look, fresh voice, and laser-beam precision of Tara’s understanding of the mind of the woman real estate consumer, the real estate media giant wanted to license content from The Savvy Woman’s Homebuying Handbook and create a multimedia web resource around it to launch their innovative listings-and-advice site, FrontDoor.com.

Thus, REThinkRealEstate.com went from a concept to a company.

Over the last three years, our platform has exploded, through the care and feeding of the informational cravings of smart women real estate consumers and our partnerships with major media outlets. REThinkRealEstate.com continues to create content for HGTV’s FrontDoor.com {check out Drama-Free Real Estate, our latest partnership}, but has developed additional content licensing and creation relationships with organizations including: the National Association of Home Builders, Foreclosure.com, Inman News, Personal Real Estate Investor Magazine, Uptown Magazine, Essence Magazine, Black Enterprise Magazine, and a number of national real estate brands.

Tara has also become a sought-after media voice on real estate and mortgage matters. She writes five nationally syndicated columns for print and web, and has appeared as an expert in outlets like CNN, ABC’s Good Morning America NOW, Fox Business, The New York Times, Smart Money.com and Glamour Magazine, among others. In addition to being quoted as an expert, Tara also frequently authors real estate articles for national print publications and her second book, Trillion Dollar Women: Use Your Power to Make Building and Remodeling Decisions was published by Builder Books in 2008.

As the real estate market has evolved after the crash, so have the depth and substance of Tara’s take on real estate and REThinkRealEstate.com’s messaging, products and services. Now, beyond being the premier vehicle for corporations to deliver their marketing and educational messages to America’s $2 trillion female real estate consumer demographic, REThinkRealEstate is on a mission to:

• empower American women to rethink real estate as a tool for holistic lifestyle design,
• shatter the pervasive myths and misunderstandings about real estate that have contributed to millions of personal housing and foreclosure crises, and to
• be a force for lifestyle-improving, happiness-creating real estate decisions by neutralizing the forces of fear, panic and desperation

- cultivating clarity, joy and beauty in the process.